Name an article of clothing which is ever green and not seasonal, never goes out of style, is a must have, takes little fabric to make, weights nothing to pack and ship, has high profit margins, is an impulse buy, enough is not enough and there is always a new wave of young buyers entering the market for it worldwide…
Lingerie is in the DNA of women and no matter what happens in fashion it will never go away, like the wedding dress its part of the social psyche and ever growing
And that is exactly what one of my high school friends stumbled upon, the business of lingerie.
